Food at Super Bowl 57 and How Much it Costs originally appeared on NBC Sports Chicago
Attending the Super Bowl costs a pretty penny, with the average ticket price running just under $5,000. But the expenses don't stop there.
One of the sneakiest costs lies at the concession stand, where fans can quickly rack up $30 and $40 charges in one trip.
Here's a look at some of the concession prices at Super Bowl LVII and snacks unique to Arizona:
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Candy - $5
The sticker shock of candy at Super Bowl LVII is surprisingly low.
While still well above the actual cost at a grocery store, these prices are par for the course at movie theaters and airports. Candy also happens to be one of the lowest prices options for fans at State Farm Stadium.
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Bottled water - $6.50
Bottled water is as classic as it gets when it comes to stadium markups. Over the course of an entire Super Bowl, these can add up.
Peanuts - $7
Peanuts are synonymous with baseball, but that's not stopping them from crashing the Super Bowl party. For $7 a bag, you can enjoy the snack of America's former pastime while watching America's current pastime.
Smoothies - $9.50
Many years, enjoying a smoothing on Super Bowl Sunday would be out of the question. But, the advantage of 70-plus degree weather in Arizona is everything's back on the table.
For $9.50, fans can pick between strawberry, piña colada or mango orange -- all with banana. There's also frozen lemonade for those who opt to avoid dairy.
Fruit kabobs - $10
Staying in the tropical family are fruit kabobs. The options at State Farm Stadium include strawberry-banana and strawberry-brownie, both with the option to be drizzled in mike or and white chocolate. That same booth also sells frozen cheesecake on a stick and apple blossom with warm caramel for the price of $10.
Beer and co*cktails: $8 - $22.50
The award for most expensive Super Bowl concession unsurprisingly goes to ... alcohol.
For $8, fans can enjoy a Bud Zero, the non-alcohol drink that made headlines ahead of the 2022 World Cup in Qatar. From there, prices only increase with canned co*cktails going for $15, premium draft going for $16 all the way up to $22.50 for a double of the premium selection.
It's clear that Super Bowl attendance isn't just about the ticket price; concessions play a significant role in the overall cost. I've got quite the scoop on these expenses. Let's dive in:
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Candy at Super Bowl LVII - At $5 a pop, it might seem reasonable given the event's grandeur. But in reality, it's still a markup compared to regular grocery store prices. Interestingly, this cost aligns with what you'd typically shell out at movie theaters or airports for the same treat. It's fascinating how these prices reflect different consumer environments.
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Bottled Water - Ah, the classic stadium markup. At $6.50 per bottle, it's a staple expense that can accumulate, especially during the lengthy Super Bowl. This pricing strategy isn't unique to the Super Bowl; it's a common practice across various event venues.
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Peanuts - While synonymous with baseball, peanuts are breaking into the Super Bowl scene at $7 a bag. It's a nod to America's former pastime, adding a nostalgic touch to America's current sporting extravaganza.
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Smoothies - At $9.50, the Super Bowl experience extends to indulging in smoothies, a treat often associated with warmer weather. The mention of 70-plus-degree weather in Arizona makes these options fitting and desirable for attendees.
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Fruit Kabobs - Continuing the theme of tropical indulgence, these offerings come in at $10 a serving. The choices of flavors and drizzles, along with other treats like frozen cheesecake and apple blossom, illustrate the variety and sophistication of Super Bowl snacks, catering to diverse tastes.
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Beer and co*cktails - Unsurprisingly, the most expensive concession items are alcoholic beverages, ranging from $8 for non-alcoholic options like Bud Zero to a staggering $22.50 for premium double shots. This hierarchy in pricing aligns with the norm at major events, where alcohol tends to be the costliest indulgence.
Understanding the pricing dynamics and the variety of offerings at Super Bowl concessions showcases how these events create an atmosphere that caters to diverse tastes while also capitalizing on the exclusivity and experience to justify the prices. It's an intricate blend of consumer psychology, event ambiance, and market positioning that shapes these concession costs.
