The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2022. In 2022, adidas' revenue from footwear amounted to more than 13 billion U.S. dollars.
The three major athletic footwear giants
Nike is the market leader in the global sports footwear industry, generating revenues of just over 29 billion U.S. dollars in 2022. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2022, over seven billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further four billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 12 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to five and a half billion U.S. dollars, while equipment sales reached some 633 million U.S. dollars.
Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2022, the company's athletic footwear division produced approximately 420 million pairs of shoes. In 2019, adidas made about 450 million pairs, making it the company's highest figure to date.Being a global enterprise, adidas generates revenue in many places, however, the EMEA region is the market in which adidas generates its largest share of income. This is then followed by North America and Greater China, respectively.
Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years and especially in 2021 and 2022. The company's sales had started declining from 2012 on, but this changed for the better in 2015. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.9 billion euros in 2022. That said, its footwear segment remains the company’s biggest earner.
