Grow Your Small Business with Marketing Automation on the #1 AI CRM (2024)

Table of Contents
Discover AI innovations in our Spring '24 Product Release. What can your small business do with marketing automation on the world's #1 AI CRM? Reach customers faster with trusted data and AI. Grow customer relationships with connected experiences Optimize your marketing performance. Extend the power of your small business marketing tools with these related products Marketing Cloud Account Engagement Sales Cloud Commerce Cloud Service Cloud Marketing Cloud Growth Edition Pricing Growth "Data Cloud has already made a big impact on our ability to automate and personalize steps in the customer journey across marketing, sales and service. With Marketing Cloud Growth edition, we see Salesforce connecting data, AI, and CRM even closer together, which will accelerate our success and empower small businesses of all experience levels." Grow fast with Starter Suite. Get the most out of CRM and email marketing for small business with thousands of partner apps and experts. Learn new skills with free, guided learning on Trailhead. Everything you need to maximize ROI. Hit the ground running with marketing tips, tricks, and best practices. 5 Tips to Maximize Your Small Business SEO Get insights from 1,000+ marketers on how they're innovating with AI. Get 50 proven tactics for increasing email ROI and lowering marketing spend. Learn how Email Marketing can do big things for your small business. Ready to take the next step? Talk to an expert. Watch a demo. Marketing Automation for Small Business FAQ FAQs

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Discover AI innovations in our Spring '24 Product Release.

Explore now

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Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud Growth Edition.

Watch demo

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What can your small business do with marketing automation on the world's #1 AI CRM?

Reach more customers and grow loyal relationships with AI-powered marketing automation, natively integrated with sales, service, and commerce. With Data Cloud built-in, you can automate full-funnel campaigns and journeys, personalizing every step with a Unified Customer Profile that makes all your marketing, sales, service, and commerce data immediately actionable. This is how small businesses can drive productivity and personalization across the entire customer lifecycle, expanding reach, closing deals faster, and building lasting customer relationships for life.

Reach customers faster with trusted data and AI.

Reach customers faster with Einstein Campaigns. With one generative AI prompt, you can build a campaign, draft a brief, create a segment, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect, every time.

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Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalization. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.

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Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers faster than ever before. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalize emails by pulling in customer information across marketing, sales, service, and commerce with Unified Profiles from Data Cloud. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.

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Grow customer relationships with connected experiences

Engage your customers where they're most active by delivering automated, personalized journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organization—including sales, service engagements, and commerce events—to trigger the next best actions. Automate notifications to your sales and service teams, enabling timely outreach.

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With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.

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Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.

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Optimize your marketing performance.

Take the guesswork out of when to send emails, using predictive AI. Use Einstein AI to personalize send times, delivering your messages to customers when they're most likely to see them, based on previous data. Increase engagement with your messages by ensuring your emails are always at their top of the inbox.

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Optimize your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.

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Extend the power of your small business marketing tools with these related products

Marketing Cloud Account Engagement

Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.

Learn more

Sales Cloud

Max out efficiency with better automation, data, and intelligence.

Learn more

Commerce Cloud

Grow revenue and savings at every step in your customer journey with AI-powered commerce experiences that wow.

Learn more

Service Cloud

Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.

Learn more
View all products

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Marketing Cloud Growth Edition Pricing

Grow your Small Business with Salesforce Marketing Cloud

Growth

Drive revenue with your entire company on one AI-powered platform.

$ 1,500*

USD/month

up to 10,000 contacts billed annually

  • AI-powered Emails and Campaigns
  • Multi-Channel Journeys
  • Forms and Landing Pages
Contact Us

*All per month products require an annual contract.

This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.

View detailed Marketing Cloud Growth Edition pricing

"Data Cloud has already made a big impact on our ability to automate and personalize steps in the customer journey across marketing, sales and service. With Marketing Cloud Growth edition, we see Salesforce connecting data, AI, and CRM even closer together, which will accelerate our success and empower small businesses of all experience levels."

Greg Howell

President, Flexo Concepts

Read the story

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Grow Your Small Business with Marketing Automation on the #1 AI CRM (25)

Grow fast with Starter Suite.

Starter is the best way for companies of all sizes to start fast and grow with CRM + AI + Data + Trust. This complete CRM suite brings sales, service, and marketing tools into one app, so you can get more done in less time.

Learn more

Get the most out of CRM and email marketing for small business with thousands of partner apps and experts.

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Learn new skills with free, guided learning on Trailhead.

Grow Your Small Business with Marketing Automation on the #1 AI CRM (35)

Grow Your Small Business with Marketing Automation on the #1 AI CRM (36)

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

Learn more

Hit the ground running with marketing tips, tricks, and best practices.

Blog

5 Tips to Maximize Your Small Business SEO

Read the blog

Report

Get insights from 1,000+ marketers on how they're innovating with AI.

Get the report

Guide

Get 50 proven tactics for increasing email ROI and lowering marketing spend.

Read the guide

Blog

Learn how Email Marketing can do big things for your small business.

Read the blog
See all resources

Ready to take the next step?

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Talk to an expert.

Tell us a bit more so the right person can reach out faster.

Request a call

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Watch a demo.

See how Salesforce CRM can help your small business succeed today.

Watch now

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Marketing Automation for Small Business FAQ

When it comes to chosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives. Marketing Cloud Growth is marketing automation for small businesses built on the world's #1 AI CRM. Because it is built on Salesforce Einstein 1, with Data Cloud as a foundation, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalized, multi-channel journeys with email and SMS, we've got you covered.

Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort

The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts
2) Aligning marketing, sales, service, and commerce teams to close deals faster
3) Automating manual processes and saving teams time

The right marketing automation platform will:
1) Integrate directly into your CRM
2) Align marketing, sales, service, and commerce around a single view of the customer
3) Automate manual processes and save teams time

Grow Your Small Business with Marketing Automation on the #1 AI CRM (2024)

FAQs

How does a CRM help a business to grow? ›

CRM solutions enable businesses to store and manage all their customers' data. That data can be mined for insights, used to automate marketing and sales processes, forecast future sales and much more.

How can AI be used in CRM? ›

CRM leverages AI to enhance customer interactions, predict sales trends, automate tasks, and provide personalized marketing insights. Why should you look for a CRM with AI? You should look for a CRM with AI to optimize customer engagement, streamline operations, and make data-driven decisions efficiently.

What is an example of AI in business? ›

Artificial intelligence in business management

smart email categorisation. voice to text features. smart personal assistants, such as Siri, Cortana and Google Now. automated responders and online customer support.

What is the easiest CRM to use? ›

Overall, monday.com is our top pick for a customizable, simple CRM. However, Pipedrive, Freshsales, Insightly and Less Annoying CRM also stand out for their simplicity and ease of use. Zoho CRM makes our list as well, though it requires a slight learning curve.

What is CRM with an example? ›

Customer relationship management (CRM) is a technology that allows businesses both large and small to organise, automate, and synchronise every facet of customer interaction. CRM system examples include marketing, sales, customer service, and support.

What is CRM in marketing? ›

Customer relationship management (CRM) is a technology for managing all of your company's interactions with current and potential customers.

What are the three commonly used examples of AI in CRM? ›

Three commonly used examples of AI in CRM include lead scoring and prioritization, where AI analyzes leads' behavior and engagement to score and rank them for sales teams; chatbots for customer service, which provide instant, AI-driven responses to customer inquiries; and predictive analytics for sales forecasting that ...

What is the future of AI in CRM? ›

This automation extends beyond basic functionalities like data entry and scheduling. AI in CRM can analyze customer interactions, prioritize leads, and even recommend personalized actions for sales representatives. By automating these processes, businesses can focus more on strategy and less on administrative tasks.

What is the difference between CRM and AI? ›

AI in sales focuses on optimizing the sales process itself, whereas an AI-powered CRM focuses on improving customer interactions and relationship management. AI in sales typically involves automating repetitive tasks, such as lead generation, email outreach, and data analysis.

How much does a CRM cost? ›

Customer relationship management (CRM) software costs start at around $7 per user, per month, with more expensive plans typically range between $15 and $150 per user, per month, and enterprise-level solutions getting as high as $300 per user, per month. Yes, the price range of CRM software is a bit dramatic.

How does AI help businesses grow? ›

Predictive Analytics: AI can predict market trends and consumer behavior, helping businesses anticipate future needs and adjust their strategies accordingly. This foresight is crucial in staying ahead of competitors and meeting market demands.

How to generate income using AI? ›

There are many ways to make money using AI. For example, beginners can use an AI content creator to produce blog posts and monetize them using platforms like Google Adsense. On the other hand, experts can develop their own AI products and sell them or offer AI consulting services to larger companies.

How AI can help business development? ›

AI can help businesses better manage their relationships with customers, increasing customer satisfaction and retention. One application is churn reduction. AI systems can sift through massive amounts of customer data with potential relevance for why some customers become former customers.

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