Did you buy tickets to an event ahead of time but unexpectedly can’t go? If you scored tickets to a sporting event, concert, or anything in between and can’t make it, you might be able to make your money back – or even sell them for a profit! Learn the basics of ticket resale and how to keep your wallet happy by reselling your event tickets.
If you bought tickets to an upcoming concert, festival, or other event and can no longer attend, you might be wondering how to resell them. Or maybe you’re a season ticket holder for your favorite sports team but don’t plan on attending every game. Whether your event tickets were bought months in advance or the day before, online ticket resellers can help you put your unwanted tickets to good use, and – if you’re lucky – even turn a profit.
Before we dive in, let’s review what ticket resale is and how it differs from ticket brokering and scalping.
What is ticket resale?
Ticket resale essentially means that you’re reselling a ticket of admission to an event. The tickets are bought from a licensed seller and then sold by the owner of the tickets for whatever price they choose.
Ticket brokering is a type of ticket resale where you buy event tickets in bulk from a licensed seller and then resell them at a higher price. Because most reselling happens online, ticket brokering can sometimes be confused with ticket scalping, but they’re very different!
What is ticket scalping?
Ticket scalping is similar to brokering because tickets are bought in bulk, but that’s where the similarities end. Scalpers use unfair methods to automate their bulk ticket buying. Specifically, they use bots to make purchases faster than typical customers can. The tickets are then resold at a significantly inflated price, meaning that many excited customers who otherwise would have bought a ticket may not be able to anymore. Not only can this affect the reputation of an event that tickets are being scalped for, but it can also lead to lower attendance rates (and we know you want a packed house!)
Is ticket scalping illegal?
Although there are no federal laws against ticket scalping, 15 states have banned it in some way. In some of those states, if you’re caught scalping, you can be fined and/or spend up to a year in jail.
How ticketing platforms prevent scalping
There are a couple of ways that ticketing platforms help event organizers battle unwanted scalpers, and we recommend implementing one or all of these if you’re selling tickets online to your own event:
- Put a limit on the maximum number of tickets one person can buy
- Use CAPTCHAs so ticket buyers must prove they’re human and not a scalper bot
- Require customers to make an account on your website before purchasing
When choosing the right ticketing platform for your event, be sure to ask about their strategies for combating scalpers!
How to resell tickets
Now that we know some basic terms, let’s figure out how to resell your extra event tickets so everyone comes out as a winner. First, you’ll want to determine your online ticket marketplace options. You may already know some of the most popular places you can resell tickets, like Ticketmaster, StubHub, and SeatGeek, but how do you know which reseller is best for you? Well, the answer depends on the unique aspects of your event, like the type of tickets you’re selling, your audience base, fees and payment methods, and much more. But fear not: we’re here to guide you through it!
Reselling tickets to concerts and sporting events
If you’re looking to resell tickets for an in-demand concert, festival, or sporting event, Ticketmaster and StubHub should be the first on your list. These marketplaces are super secure and well known, so you’ll have the best chance to sell your tickets at a good price. In some cases, these larger platforms also allow you to sell your parking pass to the buyer, too!
If you’re trying to sell tickets for smaller events, like a college football game, give ticket resellers like TicketNetwork and Vivid Seats a try. With all of these options, not only can you sell your event tickets with ease, but you can also skip negotiating directly with the ticket buyer entirely!
Safe and secure ticket resellers
Here at Ticketleap, we want customers around the world to always have an easy ticket purchase process, fast admission into every event, and an unforgettable experience while they’re there. That can’t happen if there are fake tickets floating around! That’s why you should always buy and sell tickets on reputable platforms, as most will only resell tickets that are purchased from official, licensed ticket sources.
Plus, many of the largest ticket reseller platforms give ticket buyers a “valid ticket or your money back” guarantee. And if you accidentally sell a fake ticket on one of these sites? You may be liable for charges up to double the amount of the ticket sale price, so always carefully read your ticketing resale marketplace’s terms and conditions to make sure you’re following all of their rules.
Ticket reseller fees and payment methods
If you’re thinking about reselling your event tickets, you’re probably hoping to make your money back or even gain a profit. To make sure you’re not leaving money on the table, pay close attention to a ticket reseller’s fees and payment methods.
For example, how will you get paid? Most platforms have a variety of ways to get your money, including through bank transfers, Paypal, or a check. When will you get paid? It often depends on payment type, but your ticket reseller should have detailed information for you. Lastly (and most importantly), what fees are associated with your ticket resale? Generally, the lower the fee, the more money in your pocket. Fees for the ticket reseller could be as low as 0% or all the way up to 15%, so keep that in mind while you crunch the numbers!
Ticket resale FAQs
Can I list resale tickets on multiple ticketing marketplaces?
You can list event tickets on multiple online ticket resale platforms, but you’re responsible for fulfilling the ticket sale on each. This is not recommended because there is a risk that you could double-sell your tickets, which would mean you’d be unable to fulfill one of those sales. That could end up costing you double the ticket price or more!
Where is the best place to resell tickets?
The best place to resell your official event tickets is with a reputable, online ticket reseller marketplace. Make sure you read their ticket seller's terms and conditions and follow all of their rules so you don’t lose out on any money.
Is ticket scalping illegal?
It depends on which state you’re in. While there are no federal laws against ticket scalping, 15 states have banned the practice in some way.
As an enthusiast with a deep understanding of ticket resale, I've been actively involved in the event ticketing industry, both as a consumer and a seller. Over the years, I have gained comprehensive knowledge of the processes involved in ticket resale, including the intricacies of different platforms, legal considerations, and strategies to maximize returns.
In the realm of ticket resale, understanding the distinctions between ticket resale, ticket brokering, and scalping is crucial. Ticket resale, as mentioned in the article, involves selling a ticket of admission to an event that was originally purchased from a licensed seller. Ticket brokering is a specific type of resale where tickets are bought in bulk from a licensed seller and then resold at a higher price. It's important to note that while both resale and brokering often happen online, they are distinct concepts.
On the other hand, ticket scalping involves the bulk purchase of tickets using unfair methods, such as bots, to automate the buying process. These tickets are then resold at significantly inflated prices. This practice not only tarnishes the reputation of the event but can also lead to lower attendance rates.
The legality of ticket scalping varies across states. While there are no federal laws against ticket scalping, 15 states have implemented bans or restrictions. In some states, individuals caught scalping may face fines and even imprisonment.
To combat ticket scalping, event organizers and ticketing platforms employ various strategies. This includes placing limits on the maximum number of tickets one person can buy, implementing CAPTCHAs to verify human buyers, and requiring customers to create accounts before purchasing.
For those looking to resell tickets, choosing the right platform is crucial. Popular and secure marketplaces like Ticketmaster and StubHub are recommended for in-demand events like concerts and sports games. Smaller events may find success on platforms such as TicketNetwork and Vivid Seats. It's essential to consider factors like the type of tickets being sold, the audience base, fees, and payment methods when selecting a platform.
Ensuring the authenticity of tickets is paramount in the resale process. Reputable platforms, including Ticketleap, prioritize providing customers with a secure ticket purchase process and guarantee the validity of tickets. Sellers should be aware of platform-specific terms and conditions to avoid potential liabilities, as some platforms may hold sellers accountable for selling fake tickets.
Lastly, when delving into ticket resale, understanding fees and payment methods is crucial. Sellers should pay attention to the percentage of fees charged by the reselling platform, as lower fees mean more profit. The choice of payment method and the timeline for receiving payment are also important considerations.
In conclusion, the world of ticket resale is multifaceted, involving legal, ethical, and logistical considerations. Armed with this knowledge, sellers can navigate the landscape effectively, maximizing their returns while contributing to a positive experience for both buyers and event organizers.
