Leading banking brands in North America 2023 | Statista (2024)

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    Published by Statista Research Department, Aug 29, 2023

    Bank of America was the most valuable North American banking brand in 2023 with a brand value worth 38.65 billion U.S. dollars. Wells Fargo and JP Morgan followed, with brand values of 32.97 and 31.81 billion U.S. dollars, respectively. The top five banking brands in North America were from the United States. TD Bank, the highest valued Canadian banking brand, ranked sixth, with a brand value of 20.4 billion U.S. dollars.

    Most valuable banking brands in North America in 2023 (in billion U.S. dollars)

    CharacteristicBrand value in billion U.S. dollars
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    Region

    Canada, United States

    Survey time period

    February 2023

    Supplementary notes

    Figures have been rounded.

    Citation formats

    Other statistics on the topic

    Largest banks in the United States
    +Financial InstitutionsLeading banks in the U.S. 2022, by number of employees+Financial InstitutionsLargest banks worldwide 2023, by market capitalizationFinancial InstitutionsLargest banks worldwide 2022, by assetsFinancial InstitutionsNumber of FDIC-insured commercial banks in the U.S. 2000-2022

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    Leading banking brands in North America 2023 | Statista (7)

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    Statistics on " Largest banks in the United States "

    The most important statistics

    • Largest banks worldwide 2023, by market capitalization
    • Largest banks worldwide 2022, by assets
    • Leading banks in North America 2023, by brand value
    • Value of bank assets in the U.S. 2002-2022
    • Number of FDIC-insured commercial banks in the U.S. 2000-2022
    • Leading banks in the U.S. 2022, by number of employees

    The most important statistics

    • Largest banks in the U.S. 2023, by assets
    • Market share of leading banks in the U.S. 2022, by total assets
    • Leading U.S. banks 2023, by market cap
    • Market share of leading banks in the U.S. 2022, by domestic deposits
    • Leading commercial banks in the U.S. 2022, by revenue
    • Leading U.S. banks 2022, by net income
    • Largest banks in the United States 2022, by return on equity
    • Largest banks in the United States, by return on assets 2021

    The most important statistics

    • CET1 ratio of the largest U.S. banks Q2 2023
    • Total capital ratio of largest U.S. banks Q1 2023
    • Leading banks in the U.S. 2023, by Tier 1 capital
    • Risk-weighted assets of largest U.S. banks 2023
    • Leverage ratio of the largest banks in the U.S. 2022

    The most important statistics

    • Mobile banking customers of four largest banks in the U.S. 2022
    • Customer satisfaction with leading U.S. retail banks 2023
    • Banks with the most branches in the U.S. 2023

    Other statistics that may interest you Largest banks in the United States

    Overview

    6

    • Premium Statistic Largest banks worldwide 2023, by market capitalization
    • Basic Statistic Largest banks worldwide 2022, by assets
    • Premium Statistic Leading banks in North America 2023, by brand value
    • Premium Statistic Value of bank assets in the U.S. 2002-2022
    • Basic Statistic Number of FDIC-insured commercial banks in the U.S. 2000-2022
    • Premium Statistic Leading banks in the U.S. 2022, by number of employees

    Profitability

    8

    • Premium Statistic Largest banks in the U.S. 2023, by assets
    • Premium Statistic Market share of leading banks in the U.S. 2022, by total assets
    • Premium Statistic Leading U.S. banks 2023, by market cap
    • Premium Statistic Market share of leading banks in the U.S. 2022, by domestic deposits
    • Basic Statistic Leading commercial banks in the U.S. 2022, by revenue
    • Premium Statistic Leading U.S. banks 2022, by net income
    • Premium Statistic Largest banks in the United States 2022, by return on equity
    • Premium Statistic Largest banks in the United States, by return on assets 2021

    Financial stability

    5

    • Basic Statistic CET1 ratio of the largest U.S. banks Q2 2023
    • Premium Statistic Total capital ratio of largest U.S. banks Q1 2023
    • Premium Statistic Leading banks in the U.S. 2023, by Tier 1 capital
    • Premium Statistic Risk-weighted assets of largest U.S. banks 2023
    • Premium Statistic Leverage ratio of the largest banks in the U.S. 2022

    Customers and branches

    3

    • Premium Statistic Mobile banking customers of four largest banks in the U.S. 2022
    • Premium Statistic Customer satisfaction with leading U.S. retail banks 2023
    • Premium Statistic Banks with the most branches in the U.S. 2023

    Further related statistics

    15

    • Premium Statistic Leading retail banks globally in 2024, by brand value
    • Premium Statistic Leading commercial/wholesale banks worldwide in 2017, by brand value
    • Premium Statistic Leading banks in the Middle East in 2023, by brand value
    • Premium Statistic Leading credit card banks worldwide in 2017, by brand value
    • Premium Statistic Leading banks APAC 2021, by brand value
    • Premium Statistic Leading mortgage banks worldwide in 2013, by brand value
    • Premium Statistic Leading investment banks worldwide in 2017, by brand value
    • Premium Statistic Largest gains in brand value among global banks 2016-2017
    • Premium Statistic Largest losses in brand value among global banks 2016-2017
    • Premium Statistic Ranking global banks according to gains in brand value 2019-2020
    • Premium Statistic Ranking global banks according to losses in brand value 2021-2022
    • Premium Statistic Bank spending on IT as share of revenues in the U.S. 2017, by bank size
    • Premium Statistic Bank spending on IT as share of income in the U.S. 2018, by bank
    • Basic Statistic Number of insolvencies of FDIC-insured banks in the U.S. 2001-2017
    • Basic Statistic Projected IT expenses of banks 2022, by region

    Further Content: You might find this interesting as well

    Statistics

    • Leading retail banks globally in 2024, by brand value
    • Leading commercial/wholesale banks worldwide in 2017, by brand value
    • Leading banks in the Middle East in 2023, by brand value
    • Leading credit card banks worldwide in 2017, by brand value
    • Leading banks APAC 2021, by brand value
    • Leading mortgage banks worldwide in 2013, by brand value
    • Leading investment banks worldwide in 2017, by brand value
    • Largest gains in brand value among global banks 2016-2017
    • Largest losses in brand value among global banks 2016-2017
    • Ranking global banks according to gains in brand value 2019-2020
    • Ranking global banks according to losses in brand value 2021-2022
    • Bank spending on IT as share of revenues in the U.S. 2017, by bank size
    • Bank spending on IT as share of income in the U.S. 2018, by bank
    • Number of insolvencies of FDIC-insured banks in the U.S. 2001-2017
    • Projected IT expenses of banks 2022, by region

    Topics

    Largest banks in the United States Investment bankingBank of AmericaCommercial banks in the U.S.Banking industry in the U.S.

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    Leading banking brands in North America 2023 | Statista (2024)
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