Partners cover every aspect of a business and their network plays a crucial role in the industry in terms of wider reach. Different partners come together with other companies to provide a completely new complete ecosystem. Technological advancement in most organizations has made outsourcing for technology partners a necessity. This has helped many organizations streamline their services and keep their competitors on their toes.
Almost every major technology company runs a partner program or set of initiatives designed to connect with other industry counterparts. Partner programs are usually designed to help integrate with complementary technology vendors whose products and services integrate and harmonize with the primary IT platform in question. In the age of mobile commerce, consumers expect a seamless personalized experience with brands that understand their needs.
Distributors and Value added distributors (VADs) are a very important part of the overall growth strategy of every corporate. Channel partners are integral to the overall success of the corporate go-to-market strategy for delivering an excellent customer experience. Generally, the Channel Partner programs are done by the corporates to help the partners achieve optimal business outcomes from technology investments. Distributors and VADs play an important role in the promotion and availability of a product. They are highly instrumental in highlighting and educating the customers about the latest products.
VADs further add fuel in the competitive IT market by adding value to the products and services. Distributors bring technology solutions to the market and in the process create a true value proposition for its partners, armed with the best-of-breed technology solutions. At the same time distributors are well on their way to align their business models more closely with their tech vendors by providing highly-skilled technical support to offer deep expertise for world-class customer satisfaction.
With the passage of time, VADs are accelerating the sale of products and solutions into the market place with focus on incentives to drive reseller growth. The VAD community is making the market much more competitive by providing an enhanced and superior level of services to the partners and customers, so that they can select the best combination of software, hardware and services to meet the desired objectives. VADs are also offering training, education and helping resellers understand the customer requirements to deliver appropriate solutions and understand the requirements that they should go out to create a more compelling demand generation.
This year, distributors have realized the massive opportunities through newer way of doing business that includes e-commerce, Big Data, Cloud Computing and IoT (Internet of Things). Thus, majors like Ingram Micro, Redington, Savex, Tech Data, Compuage, Supertron, Rashi Peripherals, Brightstar Telecommunications and Iris Computers have gone very aggressive in promoting various offerings to the channel through their traditional channel. Some of them are also through their cloud services. This year’s Brand Book looks at the current dynamics in the technology distribution space where the role of VADs is also getting extremely important in terms of business leads to improve productivity, efficiency and collaboration.
Aditya Infotech Ltd.
Head of the Organization : Aditya Khemka
Designation : CEO & Director
Address : A-12, Sector 4, Noida, Delhi NCR,
India - 201301
Telephone : 0120-4555666
Website : www.adityagroup.com
Core competency : Aditya Infotech is the technical arm of the Aditya Group which has a proud heritage of 100 years. It delivers technology driven security solutions with special expertise in Electronic Video Surveillance products and solutions. The brand includes CP Plus, Dahua and Panasonic. Aditya secures over a million locations, catering to industries like government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. The distributor has dedicated itself to fulfilling the emerging needs of its customers by providing professional services combined with state-of-the-art technology.
Brightstar Telecommunications India Limited
Head of the Organization : Sanjeev Chhabra
Designation : Managing Director
Address : Beetel Corporate Center, First
Floor, B Wing, Plot No.16, Udyog
Vihar Phase IV, Gurgaon-122001,
Haryana
Telephone : 0124- 4823500
Website : www.brightstarcorp.in
Core competency : Recognized as the No.1 wireless distributor, Brightstar is connecting businesses and people with the help of technology. It provides simplified solutions to consumers across Retail, Online, Enterprise and Networking. Brightstar India has carved out a strong presence in the IT distribution space with a product portfolio that encompasses consumer electronics, telecommunication and digital lifestyle products. It processes over 100 million devices every year, providing innovative end-to- end services seamlessly integrated with its customers’ businesses. It has a customer base of more than 50,000 across 100 countries.
Compuage Infocom Limited
Head of the Organization : Atul H Mehta
Designation : Chairman & Managing Director
Address : D601 Lotus Corporate Park, Ram
Mandir Lane, Western Express
Highway, Goregaon (East),
Mumbai - 400063
Telephone : 022-67114444
Website : http://www.compuageindia.com/
Core competency : Compuage Infocom Ltd. is the distribution player that creates opportunities for enterprise advancement for its channel partners through aggressive market development and continuous improvement through agility. Its with 40 offices and 69 service centers across the country lets its 12000+ online & offline retailers, resellers and system integrators enjoy doing business at ease. It acts as a strategic link between vendors and partners, thus readying them for unprecendented levels of business performance by catering to SOHO, SMB, Mid-size, Large Enterprises and Government Organizations.
Creative Peripherals and Distribution Ltd.
Head of the Organization : Ketan C Patel
Designation : Chairman & Managing Director
Address : Unit No. 3rd & 4th Floor, Plot
No. 137AB, Charkop, Kandivali
(West), Mumbai-400067
Telephone : 022-50612700
Website : www.ecreativeindia.com
Core competency : Creative Peripherals is a pan-India distribution specialist which was founded in the year 1992. With an employee strength of more than 135+ people, it distributes more than 3000 products and works with 5000 dealers. It has partnership with the best brands in IT, Lifestyle, Imaging, and Telecom products. Its flexible supply chain management is agile enough to meet the dynamic changes of the growing consumer electronics market in India. Its stated mission is to evolve as an accomplished Modern Retail and E-commerce Distribution Specialist in the Indian and Middle East markets.
Elcom Trading Company Pvt. Ltd.
Head of the Organization : Sunil Narang
Designation : Director
Address : 302, Madhuban Building 55,
Nehru Place, New Delhi, Delhi 110019
Telephone : 011- 2646 9059
Core competency : Delhi-based Elcom Trading Company is one of the leading names in the IT distribution market in India that supplies, supports and maintains IT products through its branches in the country by offering its wide range of solutions. Elcom Trading has a formidable track record in the distribution of IT products. It was incorporated in 1993 with a distinctive objective of providing quality range of IT products in and around Delhi with 3 different offices and a partner network of 1500. With the passage of time, their distribution activities have been extended to other parts of the country as well.
element14 India Private Limited
Address : D Block, 11th Floor,
IBC Knowledge
Park, 4/1, Bannerghatta Main Rd,
Bhavani Nagar, Bangalore - 560029
Telephone : 1800-300038
Website : www.in.element14.com
Core competency : Part of the Premier Farnell Group, element14 is the Development Distributor and a global partner that supports the technology community at every stage. From developing the dreams of students and makers to helping professional engineers develop their ideas and products, it builds a community that benefits from its technology. Element14’s solutions increase productivity and keep lines running developing its customers’ businesses. It has over 650,000 products in stock ready for same-day shipping and adds 900+ new products every week. It is a market-leading community with 430,000 engineers online.
Embee Software Pvt. Ltd.
Head of the Organization : Sudhir Kothari
Designation : Managing Director & CEO
Address : 8 A.J.C Bose Road, 2nd Floor Circular
Court, Kolkata - 700017
Telephone : 1800 120 1644
Website : www.embeee.co.in
Core competency : Embee Software is a leader in technology solutions and service industry with an experience of almost 30 years. It is an expert in technologies built over decades and pools domain knowledge. It completely emphasises on customer satisfaction and enables organizations, from enterprises to start-ups, to transform their workspaces and achieve desired business outcomes. Embee also provides cloud solution, datacenter transformation and security with the highest cloud mix and active cloud usage. It caters to industries such as BFSI, Education, Healthcare, Logistics and Manufacturing etc.
Fortune Marketing Private Limited
Head of the Organization : Manoj Gupta
Designation : Director
Address : D-1/2, Pocket D, Industrial Area,
Okhla Phase -2, New Delhi - 110 020
Telephone : 011-30890000/30823345-47
Website : www.fortune-it.com
Core competency : Delhi based Fortune Marketing is a well-known distribution company for electronic security and computer hardware products with a pan-India presence and appeal. It has a portfolio of more than 500 products of some top-tier global brands. It is a one-stop-source for different security-surveillance and IT-requirements with an absolute supremacy in IP CCTV-products, Biometric products, Access Control, Computer Hardware & Peripherals, Data Storage Solutions, Networking, Mobile Accessories, Audio & Multimedia products and Software products. It has 22 Branches across the country and works among a massive nationwide network of Re-sellers, System Integrators, LFRs and OEMs.
HCL Infosystems Limited
Head of the Organization : Rangarajan Raghavan
Designation : Managing Director
Address : E-4, 5 & 6, Sector 11,
Noida - 201301, UP
Telephone : 1860-1800-425/ 1860-1802-425/
1860-425-180
Website : www.hclinfosystems.in
Core competency : HCL Infosystems is India’s premier Distribution, IT Services & Solutions Company. It has a wide sales and distribution network in the country and offers value added distribution to partners. It supports its partners through its largest sales and distribution network in the country and provides value added distribution for partners including last mile connect and support in marketing and promotions for Telecom, IT, Office Automation and Consumer Electronics products covering more than 7000 towns across 664 districts in India. It reported a revenue of Rs 1,117 crore in Q3 FY 2019.
Inflow Technologies Pvt. Ltd.
Head of the Organization : Byju Pillai
Designation : President & CEO
Address : Inflow House, # 33 & 34, Indiranagar
1st Stage, Off 100 Feet Road,
Bangalore - 560038
Telephone : 080-41265151
Website : www.inflowtechnologies.com
Core competency : Founded in the year 2005, Inflow Technologies has positioned itself as a niche player in IT Infrastructure Distribution & Services market in India/South Asia. It caters to the needs of the organizations to manage and secure information in a better and efficient way. It provides Value Added Distribution in Cyber Security, Networking, Unified Communications & Collaboration, AIDC & POS, Infrastructure & Application Software, Storage Management and Electronic Security products and related Services in South Asia. It has its presence in 15 locations.
Ingram Micro India Pvt. Ltd.
Head of the Organisation : Diego Utge
Designation : Sr. VP & CEO
Address : 5th Floor, Block B, Godrej IT Park,
Pirojshanagar LBS Marg,
Vikhroli West, Mumbai 400079
Telephone : 22-39894645
Website : www.imonline.co.in
Core competency : Ingram Micro is a Chinese-owned distributor of information technology products and is among the largest technology distributors which provides sales, marketing and logistic services for the IT industry globally. It offers over 280,000 products with inventory from 1400 technology manufacturers and leading PC suppliers to its 200,000 technology solution provider customers. The company has its presence in 160 countries and a customer base of approximately 200,000 worldwide, including retailers and IT resellers. In December 2016, HNA Technology, an associate company of HNA Group, acquired Ingram Micro in an all-cash transaction.
Inspan Infotech Pvt. Ltd.
Head of the Organization : Sudhir S
Designation : Managing Director
Address : No: 6, Bishop Wallers Avenue South
Ttk Road, Alwarpet, Chennai -600018
Telephone : 044-42088250
Core competency : Inspan is one of the leading distribution companies and the fastest growing companies with an enormous achievement. In just the second year of operation it was listed among top 20 IT distribution companies in India and has been highly successful in capturing a major market share. Inspan is managed by a group of young entrepreneurs. It provides services that are closely aligned with the needs of the industry and with the in-depth sales knowledge that the company has acquired in various industry segments over the years.
Inspira Enterprise India Pvt. Ltd.
Head of the Organization : Manoj Kanodia
Designation : Chief Executive Officer
Address : 23, Level 2, Kalpataru Square,
Kondivita Lane, Off Andheri-Kurla
Road, Andheri (E), Mumbai - 400059
Telephone : 022-4056 9999
Website : www.inspiraenterprise.com
Core competency: Inspira is a leading IT solution provider that helps clients maximize their performance by leveraging best talents having technical expertise & domain wide experience, innovative management philosophy and comprehensive portfolio of services. Backed by a strong track-record of innovation, it has its presence across 6 metros with teams in all major state capitals and Tier 1 cities in India. Inspira has its international presence across Singapore, Malaysia, Middle East & Africa with MEA Regional office in Dubai. It enjoys strategic alliances with world renowned OEMs.
Iris Computers Ltd.
Head of the Organization : Sanjiv Krishen
Designation : Chairman
Address : A - 155, Road No. 4, Mahipalpur,
New Delhi 110 037
Telephone : 011 26782505
Website : www.iriscomputers.net
Core competency : Iris Computers is one of India’s top 10 IT Hardware and Telecom distributors, incorporated in the year 1996. It was acquired by Inflexion Point in 2013 but was again bought back by its Founder, Sanjiv Krishen. Iris Computers distributes and markets a large variety of electronics which it sources from manufacturers such as Dell, Lenovo, Western Digital, Samsung, Acer Inc., Hewlett-Packard, IBM and others. Headquartered in New Delhi, Iris has over 35 billing locations across the country, all of which are full - fledged offices with sales, operations and finance team to support Iris’ channel partners.
iValue Infosolutions
Head of the Organization : Sunil Pillai
Designation : Managing Director
Address : #1140, 3rd Floor, 17th Cross Road,
VGR Essor, 6th Main Road, Sector 7,
HSR Layout, Bengaluru - 560102
Telephone : 080-46131804
Website : www.ivalue.co.in
Core competency : iValue’s team with its focus and specialization of over last 15+ years in the Data, Network and Application space has built tremendous expertise in addressing customer’s challenges across size and verticals. iValue has a direct presence across 10 cities in India with vertical, customer and system integrator focused teams addressing pre-sales, sales & post sales requirements, for private, public and hybrid cloud models. iValue’s overseas presence includes the Nairobi, Kenya office to cater to the Africa market and a Singapore office for duty exempted purchases.
Modi Infosol Private Limited
Head of the Organization : Shyam Modi
Designation : Director
Address : B-38 Okhla Phase-I. New Delhi-110020
Telephone : 011-40746900
Website : www.modiithub.com
Core competency : Modi Infosol is a customer focused IT solution provider Company. Its spectrum of offerings include Software, PCs, Laptops, Servers, Printers, Multi-function Machines/Photo Copiers, Video projection system, and Storage & networking products, for all sorts of customer needs. With its Head Office in Delhi, it has its Registered Office in Mumbai and Branch Offices in Madhya Pradesh, Haryana, Uttar Pradesh, Punjab and Himachal Pradesh. With 28 years of experience and with a workforce of 150 people, Modi is ready to setup a network of like-minded people who are ready to create success for the company.
M.Tech Products Pte Ltd.
Head of the Organization : Bhavin Bhatt
Designation : Regional Director
(India & SAARC)
Address : #201, Indraprastha Equinox
(2nd Floor), 100 Feet Inner Ring Road,
Koramangala, Bengaluru - 560095
Telephone : 080-4302 2146
Website : www.mtechpro.com
Core competency : M.Tech, the cyber security and network performance solutions provider, has a vision to become the best-of-breed cyber security and network performance solutions provider for integrated and intelligent end-to-end security management of the internet, systems and applications infrastructure. Established in May 2002, M.Tech is headquartered in Singapore and has a network of 32 offices in 16 countries. It has a wide array of products which fulfills the requirements from firewalls, web security, intrusion prevention and security analytics to cloud networking and network virtualization.
Priya Ltd.
Head of the Organization : Aditya Bhuwania
Designation : Director
Address : Building No-77/79, 4TH floor,
Near ICICI Bank, Kimatrai Building,
Maharshi Karve Marg, Marine Line,
Mumbai – 400002
Telephone : 022-42203100
Website : www.priyagroup.com
Core competency : Established in 1976, the Priya Group has two companies- Priya Limited and Priya International Limited. Priya Limited, which has the IT distribution division provides state-of-the-art technology and computer products from manufacturers around the world to OEMs, system integrators, assemblers and end-users in India. It has strengthened its position in the PC market by providing innovative products of unmatched value, fast time-to-market support and flexible service options. It has around 1,000 partners across India and has tie-ups with renowned hardware/software manufacturers to distribute their products and build their market share.
Presto Infosolutions Pvt. Ltd.
Head of the Organization : Krishan Girdhar
Designation : Founder & Managing Director
Address : 6, Community Centre, East of Kailash,
New Delhi -110065
Telephone : 011-42336600
Website : www.presto.co.in
Core competency : One of the fastest growing Value Added Distributors, Presto Infosolutions specialises in offering solutions based on various emerging technologies to the government and enterprise customers in India and SAARC countries. It distributes a variety of Networking and security products and also offers IT consulting and training services focused on helping their customers to identify improvement areas, analyzing business problems and optimizing their IT infrastructure. Presto is skilled in architecting and deploying secure enterprise networks, Data Center, Video Integration Solutions and Boardroom Solutions that consolidates, integrates and enables management of information for mission critical applications.
RAH Infotech Pvt. Ltd.
Head of the Organization : Ashok Kumar
Designation : Founder & Managing Director
Address : 6 A/B/C, Tower B-4, Spaze I-Tech
Park, Sohna Road, Sector-49,
Gurgaon- 122018
Telephone : 80-10855000
Website : www.rahinfotech.com
Core competency : RAH Infotech, established in 2005, was created with a focus on providing state-of-the-art technology solutions in association with global IT leaders. In over a decade of its operations, RAH Infotech has been consistently providing world class IT solutions to a large number of channel partners and corporates in India and SAARC countries. Headquartered in Gurgaon, RAH Infotech has presence across the country with International presence in Netherlands, Singapore, UAE, UK and USA. As a VAD, RAH Infotech is focused on adding value to its partners and customers.
RP tech India
Head of the Organization : Suresh Pansari
Designation : Director
Address : Ariisto House, 5th Floor, Junction of
N.S. Phadke Road, Telli Gali, Andheri
(E), Mumbai- 400 069
Telephone : 022-61771771/72
Website : http://www.rptechindia.com
Core competency : RP tech India is the leading distributor of IT & Mobility solutions in India that is growing at a consistent 25% CAGR. Founded in 1989, RP tech India has been recognized as the #1 Value Added Distributor in the country. Its strong and robust business model is spread across five business verticals - Component, Peripherals, Personal Computing, Mobile, and market verticals such as Retail, Online and Enterprise. Its strong network of 50 branches and 50 service centers are supported by 400+ eminent sales executives.
Redington (India) Limited
Head of the Organization : Raj Shankar
Designation : Managing Director
Address : SPL Guindy House, 95 Anna Salai,
Guindy, Chennai - 600032
Telephone : 044-33673353
Website : www. redingtongroup.com
Core competency : Redington is positioned as an end to end Supply Chain Solutions Provider in the Information Technology and Digital Life Style Products space. It is present in more than 30 markets, encompassing India, Middle East, Turkey, Africa and South Asian regions including Singapore. It has partnered with over 200 international companies to bring their products to consumers across emerging markets. Besides distributing solutions, it provides integrated logistics services and support services through its companies – ProConnect and Ensure Services. The business of Redington is built on strong ethical and commercial fundamentals.
Satcom Infotech Pvt Ltd
Head of the Organization : Vinod Kumar
Designation : Managing Director
Address : 303, Arenja Corner, Sector 17, Vashi,
Navi Mumbai - 400 703
Telephone : 022-67911039/40/42
Website : www.satcominfotech.com
Core competency : Satcom Infotech believes in security through control. It is a Value Added Distributor having Certified Engineers for both Pre-Sales and Post Sales. It provides end-to-end Security solutions for all categories of Information Technology products (Antivirus, Anti-Spam, Firewall, Unified Threat Management, Patch Management, Log Management, Encryption, Proxy Solution, Data Leakage Prevention) for major international brands. It is present in major cities in India like Mumbai (HO), Delhi, Bangalore, Hyderabad, Chennai, Jamnagar, Kolkata and Pune. It has seen a compounded annual growth rate of more than 20% over the past 12 years.
Savex Technologies Pvt Ltd
Head of the Organization : Anil Jagasia
Designation : Managing Director
Address : 124, Maker Chambers III, 12th Floor,
Nariman Point, Mumbai - 400021
Telephone : 022 - 22799999
Website : www.savex.in
Core competency : Savex Technologies is the 3rd largest Information & Communication Technology Distributor in India. Its role as a ICT distributor is to imbibe the knowledge of its products & solutions in its partners and act as a consultant to its customers to bring solutions to the market. Savex has 86 Sales offices and 42 Stocking locations across the country, catering to over 7000 customers every month. It believes in long term relationships and is known for its trust and integrity in the market.
Sonata Software
Head of the Organization : P Srikar Reddy
Designation : Managing Director & CEO
Address : APS Trust Building, Bull Temple
Rd., N. R. Colony, Bangalore - 560 019
Telephone : 080-6778 1999
Website : www.sonata-software.com
Core competency : Sonata Software is a global IT solutions firm focused on catalyzing business transformation initiatives of its clients through deep domain knowledge, technology expertise and customer commitment. A trusted partner of world leaders in the Retail, Distribution, Travel and Software industries, Sonata’s solution portfolio includes its own digital platform such as Brick & Click Retail Platform, Modern Distribution Platform, Rezopia Digital Travel Platform, RAPID DevOps Platform and Halosys Mobility Platform, best-in-class capabilities on ISV digital technology platforms such as Microsoft Dynamics 365, Microsoft Azure, SAP Hybris, Cloud Engineering and Managed Services.
Supertron Electronics Pvt Ltd.
Head of the Organization : V K Bhandari
Designation : Chairman & Managing Director
Address : 2, Cooper Lane, Kolkata- 700001
Telephone : 033-40371000
Website : www.supertronindia.com
Core competency : Incepted in the year 1993 with the aim to provide cost effective IT products and solutions, Supertron deals in servers, laptops, components, accessories and is a leading IT & Telecom distribution & services intermediary in India. Supertron boasts of a wide and deep national network of over 9000 retail points, robust 24x7 logistics support, safe warehousing and an immense wealth of goodwill earned through years of ethical business practices. Its long association with the heartland of the Indian marketplace empowers brands to make an informed choice in product selection, pricing and distribution strategy.
Tech Data India
Head of the Organization : Sundaresan Kanappan
Designation : Country General Manager
Address : A 301, 3rd Floor, Supreme Business
Park, Hiranandani Business Park, Powai,
Mumbai – 400076
Telephone : 022-44200200
Website : https://in.techdata.com
Core competency : Tech Data Corporation is one of the world’s largest distributors of technology products, services and solutions. For more than 40+ years, Tech Data has provided the logistics capabilities and value-added services that enable resellers to efficiently and cost-effectively support the diverse technology needs of end users in more than 100 countries. The more than 14,000 employees worldwide make up the fabric of its dynamic and winning culture. Tech Data strives to foster rich collaboration and teamwork while continuing to offer a superior customer service experience at every level of its operations.
TechnoBind Solutions Pvt Ltd
Head of the Organization : Prasanth GJ
Designation : Director
Address : Amar Plaza, No.19, Krishnanagar
Industrial Layout, Hosur Road,
Koramangala, Bangalore - 560029
Telephone : 080-42154512
Website : www.technobind.com
Core competency : The TechnoBind business model is focused on identifying and partnering with vendors who are focused on preparing for the future. This means taking into the market best of breed disruptive technologies based on its use-case based approach and defining the next-gen IT deployments. This unique approach has taken TechnoBind to the forefront, representing some of the most innovative technologies in India. TechnoBind today has its presence in major cities like Bangalore, Mumbai, Delhi, Chennai, Kolkata and Hyderabad, with an International office also in Singapore.
Texonic Instruments
Head of the Organization : Nitesh Bhandari
Designation : CEO
Address : No.1150, 12th Main, HAL 2nd Stage,
Indra Nagar, Bangalore – 560038
Telephone : 080-25036600
Website : www.texonicinstruments.com
Core competency : Texonic Instruments is a pioneer in the Distribution Industry. It started out as a distributor in Industrial Electronic Components and Measuring Instruments in 1965. Since then Texonic Instruments has carved a niche for itself in the Technology Distribution industry. Its mission is to enable its partners to achieve their business objectives by leveraging Texonic Instrument’s skills, experience and expertise. Texonic Instruments has three main Business Divisions - Distribution & Value–Added Distribution; Industrial Electronic Components and Power Generation/Trading.
WPG C&C Computers & Peripherals (India)Private Limited
Head of the Organization : Rajeev Bajpai
Designation : Director
Address : D-18/1, Okhla Industrial Area,
Phase - II, New Delhi - 110020
Telephone : 91-9899224444
Website : www.wpgholdings.com
Core competency : WPG C&C Computers & Peripherals (India) was incorporated in 2008 and is a subsidiary of WPG Holdings. Headquartered in Taipei, Taiwan, WPG Holdings is one of the largest Semiconductor Distributor and electronics distributors in Asia. Performing comprehensively in semiconductor distribution, it provides value added services like Demand Creation, Turnkey Solution, Technical Support, Warehousing, Logistics and E-commerce to meet diverse needs of OEM (Original Equipment Manufacturer), ODM (Original Design Manufacturer), EMS (Electronic Manufacturing Services) and SME (Small and Medium Enterprises)
