Time management is essential to success–this isn’t news us anymore. However, the 80/20 Rule brings fresh ideas to time management that you definitely want to pay attention to. You’ll quickly find that there is more money to be made in real estate, and greater success to find, when implementing this strategy in your real estate business.
Using the 80/20 Rule to Make More Money in Real Estate
What is the 80/20 Rule exactly? It’s the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation.
What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.Delegating the other 80% by hiring out or automating some of your processes is the best way to make this happen. That way, you can spend your personal time and energy on things that bring the most benefit.
The 20% of Your Business That You Personally Should Be Focusing On
There are so many things to focus your attention on when running your own business. Spreading yourself too thin and dealing with them all personally can be a long-term recipe for disaster. Focus your energy on these things, and outsource or automate the rest to thrive this year.
Followup With Already Engaged Leads
Automate your initial lead followup process to ensure that every single lead is contacted quickly and regularly in an authentic way. After that, put in personal effort to followup directly with the leads who respond. This allows you to focus on taking a hands on approach when the interest level is high, while letting the initial contact (which can be incredibly time consuming) get done through your own self built system of campaigns. First, be sure you have at least one campaign in place to engage with new leads. After that, spend time building out campaigns for regular followup until a lead responds. At this point you can take over.
Growth Strategy
Take time to analyze your marketing and growth strategy efforts regularly. Look at what has been working and what hasn’t. Eliminate the things that aren’t paying off, and ramp up what is. This is an ongoing process for all real estate professionals, and something that definitely shouldn’t get swept under the rug if you want to make more money in real estate this year. However, you don’t want to let your time get bogged down here. Just make sure you take stock routinely, then focus even more of your attention on generating and implementing new strategies and ideas.
One-on-One With Clients
Spending one-on-one time with your clients, giving them the attention they deserve, will make it far more likely that they will work with you again in the future. It also makes it more likely that they will refer other friends and family members to you, which contributes to the next area you should be focusing time and energy on personally– your sphere of influence.
Building Sphere of Influence
A strong sphere of influence is essential to building a long-lasting real estate business. Spend time engaging in your local community and building a social media presence. Spend time staying engaged locally. This can be in person or online, and should definitely involve weekly effort on your part. Some ideas include: sending birthday notes or providing valuable resources to other locals within your community. However, it is important to keep in mind that you don’t want to overdo it and quality should always be the focus of anything you share.
Learn more about automating your follow up process today, and check out the Agent Legend blog for more tips to help your real estate business thrive this year.
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Sorting Real Estate Leads for Better Follow-Up Engagement
Strategy with your lead follow up will increase the number of leads who respond to your messages.
FAQs
To maximize your real estate profits using the 80/20 rule, it's essential to identify the vital few elements that contribute the most to your success. This involves focusing on the top 20% of your clients and prioritizing the most profitable properties.
What is the 80-20 rule for realtors? ›
What is the 80/20 Rule exactly? It's the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation. What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.
What is the 80/20 rule in property investment? ›
In the realm of real estate investment, the 80/20 rule, or Pareto Principle, is a potent tool for maximizing returns. It posits that a small fraction of actions—typically around 20%—drives a disproportionately large portion of results, often around 80%.
What is the 80% rule in real estate? ›
The 80/20 rule in real estate, which suggests that 80% of your results come from 20% of your efforts, is a principle worth embracing. By focusing on the most effective strategies and prioritizing tasks accordingly, you can maximize your productivity and achieve greater success in your real estate endeavors.
What is the golden rule in real estate? ›
Corcoran's Golden Rule of real estate investing consists of two main parts. The first is being able to purchase property with at least 20% down, ideally in a location that has started seeing an increase in demand. The second is to have tenants living on that property paying the mortgage.
What is the 7% rule in real estate? ›
It has often been said that 20% of the players do 80% of the business: the 80/20 rule as it is sometimes referred to. However, this contrast has reportedly become even starker in the real estate world. According to the data, just 7% of real estate agents do 93% of the business.
What is the 80 20 investment strategy? ›
One method for using the 80-20 rule in portfolio construction is to place 80% of the portfolio assets in a less volatile investment, such as Treasury bonds or index funds while placing the other 20% in growth stocks.
How do you master the 80-20 rule? ›
Decision making
- Identify the problems that your team is experiencing. ...
- Identify the causes of these problems. ...
- Categorize your problems into similar groups. ...
- Assign a value to each of these problems based on the impact to the business. ...
- Develop a plan to focus on the top 20% of the problems that impact the business.
The 50% rule is a guideline used by real estate investors to estimate the profitability of a given rental unit. As the name suggests, the rule involves subtracting 50 percent of a property's monthly rental income when calculating its potential profits.
What is the number one rule in real estate? ›
1 Rule real estate FAQs
It states that the monthly rent of a rental property should be at least 1% of the property's purchase price. While this can be achievable in certain areas, high-cost markets like San Francisco may not align with this rule due to high property values and lower rent prices.
Real estate's 80/20 Rule refers to the LTV ratio, a primary element of all lenders' Risk Management. A mortgage loan's initial Loan-To-Value (LTV) ratio represents the relationship between the buyer's down payment and the property's value (20% down = 80% LTV).
What is the 20 percent rule in real estate? ›
Typically, mortgage lenders want you to put 20 percent down on a home purchase because it lowers their lending risk. It's also a rule that most programs charge mortgage insurance if you put less than 20 percent down (though some loans avoid this).
What is the 80-20 rule in real estate? ›
For example, if 80% of your profits come from 20% of your real estate investments, then you should focus on that investment type. The 80-20 rule in real estate investments can help you identify your most valuable clients or partners.
How does the 80-20 rule work with money? ›
YOUR BUDGET
The 80/20 budget is a simpler version of it. Using the 80/20 budgeting method, 80% of your income goes toward monthly expenses and spending, while the other 20% goes toward savings and investments.
What is the most productive way to apply the 80-20 rule? ›
Prioritize the first 20% of your workday regarding the tasks you complete and know when it's time to pivot and make changes when working on the remaining 80% to ensure you don't waste too much productive time and energy.
What is the 50 50 rule in real estate? ›
What Is The 50% Rule? The 50% rule is a guideline used by real estate investors to estimate the profitability of a given rental unit. As the name suggests, the rule involves subtracting 50 percent of a property's monthly rental income when calculating its potential profits.
What is the 70 rule formula in real estate? ›
Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.
What is the 5 2 rule in real estate? ›
During the 5 years before you sell your home, you must have at least: 2 years of ownership and. 2 years of use as a primary residence.
How do you use the 80 20 rule in sales? ›
Applying the Pareto Principle in Your Marketing—the 80/20 Rule
- 80% of your sales volume is generated by 20% of your customers.
- 80% of your revenues are generated by 20% of your products.
- 80% of your complaints come from 20% of your customers.
- 80% of your quality control issues involve 20% of your products.
