Investors face bleak returns for the next decade | CNN Business (2024)

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Over the next decade, low growth, low inflation and low yields could push returns for the classic US portfolio — 60% stocks and 40% bonds — down toward their lowest point in a century. That’s right: a century.

Strategists at Morgan Stanley see US stocks and US Treasuries returning 4.9% and 2.1% each year during that timeframe, according to research published this weekend. The traditional US portfolio would therefore return just 2.8% annually — half the average performance over the past 20 years.

“Investors will need to accept much higher volatility to eke out small incremental units of return,” strategists including Serena Tang, executive director of cross-asset strategy, told clients. Investors will likely opt for fewer government bonds, favoring high-quality credit instead.

McDonald’s has fired its CEO

McDonald’s has ousted CEO and president Steve Easterbrook after the company’s board determined he violated corporate policy.

Easterbrook, who became CEO in 2015, “demonstrated poor judgment involving a recent consensual relationship with an employee,” McDonald’s said in a statement.

Stepping in: Easterbrook will be replaced in both roles by Chris Kempczinski, effective immediately, my CNN Business colleague Danielle Wiener-Bronner reports. Kempczinski was most recently president of McDonald’s USA.

“Given the values of the company, I agree with the board that it is time for me to move on,” Easterbrook said in an email to employees. “Beyond this, I hope you can respect my desire to maintain my privacy.”

What it means: Easterbrook had been leading McDonald’s in an aggressive modernization plan. During his tenure, the company rapidly remodeled stores to include digital menu boards, and acquired AI companies to improve the drive-thru experience, per Danielle.

Shares have nearly doubled since he started in the role:

More from Danielle: “The company had also committed to its core menu offerings, abandoning its craft sandwiches and shrinking late night meals to increase efficiency. In a complicated but successful initiative, the company started selling fresh beef quarter pounders.”

But there’s also been some tension with franchisees. McDonald’s franchise operators formed an association for the first time in 2018. They have been pushing for some changes, like the addition of a premium chicken sandwich to the menu.

Investor insight: Despite its recent winning streak, McDonald’s shares fell last month after the company missed expectations for the third quarter, and its stock is down another 2.5% in premarket trading Monday. Kempczinski doesn’t have an easy job ahead.

Under Armour is under US investigation

Under Armour’s accounting practices are under investigation in the United States, heaping pressure on the struggling company as it seeks to reverse years of lackluster sales, my CNN Business colleague Charles Riley reports.

A woman looks at an Under Armour store in Beijing on September 19, 2018. - China on September 18, 2018 announced tariffs on US goods worth $60 billion in retaliation for President Donald Trump's decision to slap duties on $200 billion in Chinese products next week. (Photo by WANG Zhao / AFP) (Photo credit should read WANG ZHAO/AFP via Getty Images) Wang Zhao/AFP via Getty Images Related article Under Armour says US investigators are probing its accounting practices

What happened: The sportswear maker acknowledged in a statement Sunday that it faces probes from the US Department of Justice and the US Securities and Exchange Commission.

“The company began responding in July 2017 to requests for documents and information relating primarily to its accounting practices and related disclosures, and the company firmly believes that its accounting practices and disclosures were appropriate,” an Under Armour spokesperson said.

Investor insight: Shares in Under Armour (UA) dropped 15% premarket to trade near $17.90. The stock had been trading above $50 per share as recently as late 2015. Under Armour (UA) is scheduled to report its third quarter results before the opening bell on Monday.

The Wall Street Journal was first to report on the investigations into the company’s accounting practices. According to the Journal, the DOJ is conducting a criminal inquiry into whether Under Armour shifted sales from quarter to quarter to make the company appear healthier. The agency declined to comment to CNN.

Leadership shakeup: Under Armour announced last month that founder Kevin Plank is stepping down as CEO. He will be replaced by chief operating officer Patrik Frisk on January 1. The shuffle comes after the company suffered from weaker sales, losing ground to rivals including Nike and Adidas.

Up next

Earnings season is winding down, but it’s not over yet. Ryanair and Under Armour report results before US markets open. Marriott, Uber, Groupon, Hertz, Shake Shack and The RealReal follow after the close.

Also today:

  • US factory orders for September arrive at 10 a.m. ET.

Coming tomorrow: The ISM Non-Manufacturing Index will shine a light on the health of the US services sector.

Investors face bleak returns for the next decade | CNN Business (2024)

FAQs

Why is the stock market performing so poorly? ›

After reaching all-time highs in March this year, the stock market declined precipitously in April. Recent market volatility appears centered on the timing of potential interest rate cuts by the Federal Reserve. Stronger-than-expected economic data is playing a role in Fed rate cut delays.

Where is the market going in 2024? ›

The consensus 12-month analyst price target for the S&P 500 is 5,614, representing about 6.8% upside from current levels.

What stocks to invest in in 2024? ›

10 Best Growth Stocks to Buy for 2024
StockImplied upside from April 25 close*
Tesla Inc. (TSLA)23.4%
Mastercard Inc. (MA)19%
Salesforce Inc. (CRM)20.8%
Advanced Micro Devices Inc. (AMD)30.1%
6 more rows
4 days ago

Why have stocks been going down? ›

Since a key inflation report this month showed an unexpected surge in consumer prices, hopes for a flurry of interest rate cuts this year have dimmed, the stock market has tumbled and an upbeat mood on the economy has soured a bit.

What is the expected return of the stock market in the next 10 years? ›

U.S. stock returns: 2023 optimism carries forward

This heightened optimism is on par with the positive outlook in December 2021, when investors anticipated a 6% stock market return for 2022. Investor expectations for stock returns over the long run (defined as the next 10 years) rose slightly to 7.2%.

What is the average stock market return over 30 years? ›

Average Stock Market Returns Per Year
Years Averaged (as of end of February 2024)Stock Market Average Return per Year (Dividends Reinvested)Average Return with Dividends Reinvested & Inflation Adjusted
30 Years10.222%7.495%
20 Years9.74%6.96%
10 Years12.681%9.555%
5 Years14.543%9.879%
3 more rows
Mar 28, 2024

Should I pull my money out of the stock market? ›

Key Takeaways. While holding or moving to cash might feel good mentally and help avoid short-term stock market volatility, it is unlikely to be wise over the long term. Once you cash out a stock that's dropped in price, you move from a paper loss to an actual loss.

Is 2024 a good time to invest? ›

Stocks and bonds deliver positive returns and cash underperforms both as the Fed pivots to rate cuts. Stocks and bonds may both be poised for success in 2024.

Is now a good time to invest in the stock market? ›

Stock prices have surged significantly over the past 18 months. The S&P 500 is up by 45% since it bottomed out in October 2022, while the tech-heavy Nasdaq has soared by a whopping 58% in that time. Investing now, then, means paying much higher prices than you would if you'd bought a year or two ago.

Which stock will double in 3 years? ›

Stock Doubling every 3 years
S.No.NameCMP Rs.
1.Guj. Themis Bio.410.55
2.Refex Industries165.85
3.Tata Elxsi7051.90
4.M K Exim India89.80
14 more rows

What stocks will skyrocket in 2024? ›

2024's 10 Best-Performing Stocks
Stock2024 return through March 31
MicroStrategy Inc. (MSTR)169.9%
SoundHound AI Inc. (SOUN)177.8%
Vera Therapeutics Inc. (VERA)180.4%
Avidity Biosciences Inc. (RNA)182%
6 more rows
Apr 1, 2024

What is the best company to invest in today? ›

The 10 most undervalued stocks from our Best Companies to Own list as of April 29, 2024, were:
  • Polaris PII.
  • British American Tobacco BTI.
  • Pfizer PFE.
  • Imperial Brands IMBBY.
  • Ambev ABEV.
  • Rentokil Initial RTO.
  • Anheuser-Busch InBev BUD.
  • Gilead Sciences GILD.

Why is Tesla stock up so much today? ›

Tesla popped.

The shares were up 15% after the EV maker won China's blessing for its driver-assistance service. It was the stock's biggest percentage gain since 2021.

Why did Tesla go up? ›

Shares of Tesla rose sharply on Monday, their best day since March 2021, after the electric carmaker passed a significant milestone to roll out its advanced driver-assistance technology in China. The company's share price closed up 15% as investors reacted to news surrounding Tesla CEO Elon Musk's visit to China.

Why did Meta go down? ›

Meta tumbles 10% on weak revenue forecast and Zuckerberg's comments on spending. Meta shares tumbled 10% on Thursday, their worst day since October 2022, after the company issued weak revenue guidance that overshadowed its first-quarter earnings beat.

Will 2024 be a good year for the stock market? ›

As a whole, analysts are optimistic about the outlook for stock prices in 2024. The consensus analyst price target for the S&P 500 is 5,090, suggesting roughly 8.5% upside from current levels.

Are stocks expected to rise in 2024? ›

1. Positive returns -- but smaller than in 2023. I think that the overall stock market will deliver positive returns in 2024. However, I expect those returns to be somewhat smaller than they were last year.

Do you lose all your money if the stock market crashes? ›

Do I lose all my money if the stock market crashes? While your stock holdings will likely take a hit in value during a stock market crash, most stocks generally retain a portion of their value.

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